Serving the Butler, North Hills, and Greater Pittsburgh Area

and Beyond 

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Primary Assumptions

I.  We train, coach, and educate, men and women to be at their very best in body/brain
     health and performance 
II. Our preferred clients:
  • those who dedicate a portion of their time/talents/resources to serving others
  • willing to invest the time and energy necessary for achieving optimal health and performance
  • aspire to achieve their personal best in each major area of lifework, recreation, relationships, and spiritual life
  • desire to be equipped and educated to train primarily on their own
III. We conduct training in client homes, outdoors, and via live Zoom video; and provide
       education through presentations, seminars, and workshops for corporations, churches,
       communities, and schools.
IV. Our personal training:  
Option 1: The Core 4-Week Program is designed to set you free to exercise on your own. It includes (1) a three-hour comprehensive assessment; (2) eight personal training/coaching sessions, plus a two-hour follow-up training/coaching session at 8 weeks; (3) a tailored plan for achieving personal goals and, (4) and prescribed video and written resources. Optional lab: 10 Most Important Tests + Cardio IQ® Advanced Lipid Panel and/or consultation with other health professionals* (see below).
Option 2: Our personal training and health coaching is for individuals and couples opting for a more extended period of personal training/coaching. You will identify both your current baseline health, fitness, and performance, and your overall potentialwhat is ultimately possible. We work with you as trainer, educator, and co-strategist to create an individualized long-term plan for realizing your best in all that you love to do and are called to do.
*Seeking additional expert guidance?
In addition to an exercise physiologist providing assessment, coaching, training, and education, a physician contributes medically-based education and Q & A, speaking to your health history, your comprehensive assessment, lab results, and personal goals; dietitian offers tailored nutritional education and guidance; and a clinical neuropsychologist provides brain health education and guidance. We connect you with leading, nationally-recognized health professionals.
NOTE: A hands-on medical exam is not included in our programs. This we leave to you and your personal physician. We recommend you share the data and results of your program with your doctor. One great alternative option for a complete wellness medical exam is the one offered by the Cooper Clinic in Dallas, Texas. They have done 265,000 preventive exams with more than 100,000 clients since 1970.  
II.  We provide interactive, inspirational, evidence-based presentations - serving corporations, communities, educational institutions, and churches adapted to the unique composition, needs, and goals of an audience. 

Two of our themes:


HOW TO BE BETTER AT EVERYTHING: Life-Changing News from Medical Science and Inspiration from the Lives of Ordinary People Achieving Extraordinary Things

FINDING YOUR PURPOSE: The Three Pillars and Foundation for a Meaningful Life




William H. White, Ph.D.

Amy J. White, MA, LPC

Our Purpose (Why)


To enable individual men and women to achieve optimal performance in all that they do, sustaining a healthy body and brain across the age span, devoted to being fully expressive in all they are called to do and be—spiritually, relationally, vocationally, recreationally, physically, and emotionally.


Our Vision (What)


Entire communities* becoming vibrant centers for promoting the comprehensive wellness of their members.


*Churches, educational institutions, corporations, communities, organizations, hospitals, and public safety groups (fire, police, emergency).


Our Mission (How)


Invest our writing, speaking, teaching, training, coaching, program design/implementation, and consultation toward inspiring, educating, equipping, and guiding individuals—including those who are in strategic positions to impact entire communities—toward making healthy life choices.

Check out our book, available on Amazon as an eBook and in Paperback